Representing Morocco at Enactus World Cup 2024
Mohammadia School of Engineers, Mohammad V University
Established: 2009
Student members: 55
Proudest moment from 2024: The pride we felt when meeting the families in the villages near Taounat is beyond words. Witnessing the tangible impact of our product firsthand was a moment that every team member will cherish for a lifetime.
Biggest challenge faced in the past year: The most challenging aspect was developing products that truly met the needs of our target audience. This required extensive testing, in-depth research, and numerous consultations over an extended period to refine the solutions we worked on throughout the year.
One word description: Innovation.
Featured Project: Tadefi
Tadefi is a cosmetics line rooted in sustainability and community impact. Originating from Tazegmout (Argan residues), it began with the innovative creation of soaps and has grown to meet increasing national and international demand. Tadefi introduced liquid shampoos and shower gels. More than just a product line, Tadefi champions the Argan cause, adding value to this precious resource, generating additional income for Argan caretakers, and fostering a strong connection with them to preserve and celebrate Morocco’s national treasure.
