Team Exemplifies Driving Business as a Force for Good
The Enactus Egypt team from Cairo University was named Enactus World Cup 2019 Champion and awarded the Ford Better World Award of $50,000 USD. The top 3 runners-up from Enactus Canada at Lambton College; Enactus Germany at University of Mannheim; and Enactus United States at Brigham Young University-Hawaii, also earned Ford Better World Award prize monies.
“These NextGen leaders demonstrated entrepreneurial action with projects and businesses that create immense, collective impact around the world,” said Rachael Jarosh, President and CEO, Enactus. “Through innovation and collaboration, the championship team has developed sustainable solutions to transform lives using business models as a force for good.”
The championship ceremony took center stage as the week of action at Enactus World Cup wrapped up. This is the signature event for Enactus, a global non-profit with more than 72,000 student members from 37 countries across 1,730 university campuses.
“Enactus World Cup 2019 celebrates entrepreneurial leaders whose enterprises are thriving, innovating and serving as an inspiration for the next generation of Enactus students. They are shaping the future, today,” said Jim Vella, President of Ford Motor Company Fund and member of the Enactus Board of Directors. “We congratulate Enactus Egypt and the team from Cairo University.”
The team developed a self-sufficient social enterprise, offering a high-quality organic pad, made by women for women. Rosie, which started as a women’s sanitation project and grew into a social impact business, markets and sells organic pads that are eco-friendly and affordable. Women were traditionally unable to afford sanitary pads; they typically sold and suffered healthwise from using pads that contained plastic. Rosie is taking measurable steps to drive Sustainable Development Goals (SDGs) 6, clean water and sanitation; 8, decent work and economic growth; and 10, reduced inequalities.
“We wanted to give women their dignity back and we did,” said Roaa Ahmed of the Enactus Cairo University team. “Hard work does pay off and deliver impact. We are proud to be Enactus Egypt.”
The organization also announced today that the Enactus World Cup will be hosted in Utrecht, Netherlands in 2020.