Tunisia | In action since 2011
The story of Salma—a young Tunisian girl whose grades rose from almost failing to nearly perfect after receiving eyeglasses—inspired members of our Enactus Tunisia team as they considered a project focus. To help children with similar problems, the team collaborated with the humanitarian association AFREECAN and factory owner Mohammed Laamouri to develop and produce a brand of affordable eyeglasses. Under the business model “1 sold, 1 offered,” the team also distributed eyeglasses to children who need them. In the process, the team helped to save the financially strapped factory from bankruptcy while training employees.
Impact(s): 1 business saved; 7 jobs created; 693 children assisted; $25,000dt generated.
What’s next: Become the leading eyeglasses brand in Tunisia; export the brand to other regions.
This project advances these key Global Goals:
Past WC appearances
Professor Amel Saffar
Our proudest moment of the past year:
When we generated enough sales to be able to do an eyeglasses distribution, based on our business model of 1 pair of eyeglasses sold, 1 pair of eyeglasses offered.
Biggest challenge from the past year:
Engineering a viable system that transforms rain water into potable water, and selling it to those who need it.
Team described in one word:
Asma became a member of the team one year ago after learning from others at university about Enactus and its “amazing impact” on the community. “I’m a driven person who works hard to attain my goals,” she says. “The ability to overcome obstacles and follow things through to completion has always been a strong point of mine.” At first, Asma found it challenging to balance her studies, personal life and Enactus work; learning how to manage her time is a lesson that will benefit her through her life, she says. A management major, she plans to graduate in 2019.
More about Asma:
Thanks to its accomplishments, Enactus is a famous club at his university, Riadh says. He’d heard a lot about its members and their work, and he joined one year ago because it appealed to his “sense of duty and [motivation] to improve the life situation of people through social entrepreneurship.” He’s proud that membership in Enactus carries with it the power to make positive change — particularly for the factory owner who now produces the team’s eyeglasses, turning around his business in the process. He plans to graduate this year with an accounting degree.
More about Riadh: