Tunisia | In action since 2013
In Tunisia, the entrepreneurial spirit is alive and well with an estimated 500,000 small business owners. But the Enactus students at Esprit ICT El Ghazela knew that many struggle to reach their full potential because they lack access to the technology needed to more widely promote and sell their products. With a deep engineering background on the team, they decided they had an opportunity to improve the situation for these individuals, many of them women in rural areas, and developed a multi-platform application that connects small business owners with interested consumers. Not only does the service now have more than 20,000 subscribers, but it takes into account the varying access to technology: with 60% of the country using a simple cell phone in their daily life, the application allows for a variety of connection options when internet isn’t available. To date, the team has directly impacted 500 families whose income has increased dramatically, and they are exploring growth opportunities including a delivery service.
Proudest moment of the past year:
Holding our first event, called Social Day, where we helped people in northeast Tunisia get new clothes for the winter
Biggest challenge from the past year:
Ensuring effective communication at a grassroots level for our projects
How they're preparing for the WC:
We have divided the work among three teams, with each team focused on a specific area including project development and presentation preparation
They're most excited about:
Visiting a new country, meeting other teams from all over the world, and sharing the Enactus experience
Team described in one word:
As a member of the team tasked with developing the application for their Ebi3 project, Mariem didn’t think it was possible to meet the deadline of creating a marketable app in nine months…but they did it and for her, it’s a great example of the power of Enactus: bringing people together to use their talents to improve the lives of others. As a new alumna, Mariem is grateful for her three years on the team, where she served as a project manager, the team’s leader and a member of the presentation team. She’s looking forward to the team’s upcoming trip to Toronto to represent Tunisia in the World Cup, and is excited to meet teams from around the world and learn about their cultures and projects.
More about Mariem:
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With his university career wrapping up, Hassan, an Engineering student, is excited that the grand finale for his time with Enactus will be a trip to Toronto with his team to represent their country at the World Cup. Not only is he excited to meet people from around the world but he’s looking forward to sharing his experiences with others while learning from them as well. Three years ago, he found out about Enactus from a friend and there happened to be an opening on the team, so he got involved and hasn’t looked back. The biggest success he’s achieved through his experience, he says, is learning what it means to be a social entrepreneur and how to turn an idea into a tangible opportunity to improve lives.
More about Hassan:
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