Senegal | In action since 2015
With the goal of reducing malnutrition and unemployment rates, Enactus students at Ecole Supérieure Polytechnique launched DIMBALI. By using the dimb fruit from an invasive plant growing in abundance in the community, the team empowers a local cooperative to turn the fruit into a fortified flour using solar dehydrators. The project also builds capacity to properly market and manage the growing business.
Impact(s): 14 percentage point reduction in the malnutrition rate; 70 percent increase in revenue; 40 new jobs created
What’s next: Plans include expanding products derived from the dimb fruit to include jam and nectar juice, as well as expansion of the project to 10 more villages with the goal to create an additional 200 jobs.
This project advances these key Global Goals:
Past WC appearances
Pape Ibrahima Mare
Our proudest moment of the past year:
When our beneficiaries have started to gain from the activity we had created for them.
Biggest challenge from the past year:
The lack of funds.
Team described in one word:
Lissoune, a technology and marketing techniques major, serves as Marketing Manager for her team. “I take charge of developing the marketing plan and the social-business project,” says Lissoune, who plans to graduate in August 2018. “I am responsible for delivering sales techniques to our target populations.” Her greatest accomplishment to date has been convincing a company to offer free solar panels to a village in which the health hut lacked electricity. She is looking forward to attending Enactus World Cup this year with her team, saying she believes the experience will draw her out of her comfort zone.
More about Lissoune:
What I’m reading: “Mercator, tout le marketing à l’ère numérique, 11th edition” by DUNOD
Theme song: “A song about hope, a song that can tell you even if today is hard, tomorrow will be awesome, sweet, kind and beautiful.”
Who inspires me: “… the person who really inspires me is the one I will be in a few years, the best version of myself. I want to be a person of the world who works for the world.”
Enactus in one word: Pugnacity.
Best Enactus moment: “When the target populations tell us how they have seen their lives improve through our efforts. It makes me proud and pushes me to want to help other people.”
In five years, I will be … “the youngest owner of the largest agro-food processing industry in Senegal.”
After one of his professors approached him about joining Enactus, Malick says he discovered it was the right organization for him. Three years later, he serves as his team’s Project Quality Manager. Malick says he has benefitted by making connections between Enactus and his studies: “Helping people in learning by doing—I helped people at the same time that I was learning.” At the conclusion of Enactus World Cup this year, he hopes to come out of the event with new ideas to help his team. Malick is set to graduate from Ecole Supérieure Polytechnique in 2018.
More about Malick: