• Utrecht University

    Netherlands | In action since 2005

  • 56Students involved

  • 4Past WC appearances

Project Highlight:

Gat in de Markt

When the Enactus team at Utrecht University realized that social entrepreneurs in their city were struggling to build their businesses, they saw an opportunity to act, and laid out a plan to build awareness of the enterprises in the community while changing the image of social enterprise from boring and tired, to young and trendy. Despite an initial lack of support for the idea from their board, the team stayed the course and canvassed the city to engage as many social entrepreneurs as possible, as well as raise seed money to fund the first event. After weeks of planning and issues with weather and illness, the first market took place, bringing in big crowds for a fun and hip day of shopping, music and food, while learning about the missions and impact of the enterprises. The team used their learning from the first event to improve the second one, a Christmas market. Collectively, the two markets engaged 63 entrepreneurs, earning €3,030 in revenue and engaging more than 1,500 customers.

Team Profile:

Proudest moment of the past year:
Launching Rebottled, a new project that is one of our promising social enterprises

Biggest challenge from the past year:
Deciding what to do with our SoSjaal project, because it wasn’t achieving the impact we’d hoped

How they're preparing for the WC:
Spending lots of time together and getting closer as a team, while preparing a new presentation tailored for the global stage

They're most excited about:
Meeting all the teams from other countries at the World Cultural Experience, and learning more about their cultures and projects

Team described in one word:
Energetic

Get to Know Us:

One year in to her Enactus experience and this Psychology major has discovered a new skill: she’s a master salesperson. After a friend of hers, who was already involved with the team, invited her to learn more about the organization, she immediately said yes and got involved in their Jar of Joy project. With the goal of getting this new product into stores, she enthusiastically volunteered to take on the sales challenge and was successful. This, along with many other new opportunities this year, have resulted in a lot of personal growth, something Lilian is very thankful for. Thinking about her World Cup experience, she is hoping to leave filled with inspiration and new connections.

More about Lilian:

  • Book she’s currently reading: Police by Jo Nesbo
  • Her personal theme song: Owl City by Verge
  • One person who inspires her: Emma Watson
  • Enactus in one word: Empowerment
  • Single best Enactus moment: Winning the National Competition
  • In five years, she will be…working at a social enterprise such as Tony Chocolony or Tom’s

Connect with Lilian:
LinkedIn: https://www.linkedin.com/in/lilian-mooren-24644a107

When Jaimy, who has a strong interest in social entrepreneurship, learned about Enactus from a friend, he was inspired by the mission. After only a year of involvement, his Enactus experience has not only given him a chance to explore social entrepreneurship, it’s given him the opportunity to meet and have dinner with one of the world’s most well-known and successful social entrepreneurs: Nobel Peace Prize winning economist Muhammad Yunus. Although that might be hard to top, he’s looking forward to his team’s trip to Toronto for World Cup with anticipation, and is excited to meet other students and business leaders who share his vision for the world.

More about Jaimy:

  • Book he’s currently reading: Inferno by Dan Brown
  • His personal theme song: Downtown by Macklemore and Ryan Lewis
  • One person who inspires him: Sanne Bitter
  • Enactus in one word: Opportunities
  • Single best Enactus moment: Winning the National Competition
  • In five years, he will be…tony Chocolony’s CEO

Connect with Jaimy:
LinkedIn: www.linkedin.com/in/jaimy-nijnens-7187a8103

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