Successfully promote your Enactus team on campus with the tools found here. These materials leverage real Enactus projects and project opportunities that prompt passersby with the question, “What do you see?” By asking fellow students, faculty and administration where they see interesting opportunities you can help seek out potential Enactus members while letting the rest of campus and the community at large know about your team.
Some of the materials are designed to use as is, and others allow you to tell your own teams’ stories. Either way, you’ll find the materials easy to use. To get started, download the Campaign Instructions document below to understand how to use all of these resources on your campus.
|Student Recruitment Campaign Instructions|
A key element of this campaign is a case study video that showcases how an ordinary thing can give rise to community-wide opportunities. Here we show you two examples: the video we’ve created for you to use, which tells the story of opportunity found in oyster shells, and a video created by a team in France showcasing the opportunity they found in used appliances. These videos provide a great illustration of how Enactus teams enable progress through entrepreneurial action. We encourage you to make your own case study videos to show the specific opportunities your Enactus team has uncovered. It’s easy with the iMovie timeline and other assets we’ve provided below. Use these videos anywhere you have exposure to prospective students such as classroom presentations, informational meetings or social media.
Posters will play an integral part in the execution of this campaign and are a great way to get a lot of coverage on campus. We’ve provided three different types of posters: inspirational, case study and organizational posters. Use a mix of all three types. Each is available in a variety of easy-to-print sizes. Select the appropriate file type to be edited in any of these software programs readily available on campus—any version of Adobe InDesign, any version of Microsoft Publisher or Adobe Acrobat X.
These posters are designed to intrigue readers with all the opportunities that Enactus members can see. They should be personalized with your team’s contact information and placed in high traffic locations.
While we’ve provided several case study posters that you can use, these are most effective when you build your own! See these examples from Enactus teams around the world. We have also supplied templates so that you can showcase your own team’s projects.
|Create Your Own|
This type of poster helps define Enactus as an organization to prospective members. Remember to personalize these with photos of your team and your team’s contact information, like these teams did.
It can be difficult to gain the attention of prospective students on campus. Interruptive, on-campus stunts are a great way to help your team get attention and generate buzz. Look at these examples from fellow Enactus teams. You can also create your own based upon your project stories using the same software referenced in the Posters section.
These new attention-getters, while similar in nature to the stunts, are less intensive to execute. Placed in attention-getting locations around campus, they leverage the location to create intrigue with the viewer. Keep prospective team members looking for the next attention-getter by using the whole set on campus. You can edit them to add your team contact information using the same software referenced in the Posters section.
Guerilla marketing tactics are a great way to catch the attention of prospective students in unexpected places and interrupt their daily routine. Check with your campus bookstore or library staff to see if you can place these bookmarks in key publications. Be sure to edit them to include your team’s contact information with the software mentioned in the Posters section.
Sharing information that students will pay attention to isn’t always easy, especially when there’s so much information distributed on campus. We have provided you with a couple of nontraditional options that are small and designed to be easy for the prospective student to slip in their pocket rather than throw away. These useful tools support your stunts and other on-campus activities. You can edit them as necessary using the same software referenced in the Posters section.
Sometimes you have the opportunity to tell more of the Enactus story to your audience and to leave them with your message. This brochure is the perfect tool to do so. Watch the instructional video so that you’ll know how to fold it. It’s designed uniquely to print on one side (to save you money), but folds so it appears two-sided. Don’t forget to personalize it using the software mentioned in the Posters section.
Have you ever found yourself unsure of how to tell the Enactus story? This PowerPoint presentation guides you in delivering a succinct 15-minute presentation, with optional videos to show embedded in the document and a script to cue you when to add your own information. You’ll find the script in the “notes” section of the PowerPoint file.
There are hundreds of screens on campus—from the monitors in the computer labs, to those in every classroom, to the visual displays in common areas. Contact your school about using these as a canvas to promote your Enactus team using our desktop background artwork. Customize it with your school information using the software listed in the Posters section.
Use these additional resources to help bring the Enactus brand to life on your campus effectively.