A reputable business once more
It was a venture that was good in theory but bad in execution. That was how the Kabarak University Enactus team described the efforts of a group of Kenyan beekeepers trying to sell their honey along the roadside of well-traveled intersection. The vendor’s questionable business practices, which included diluting honey to stretch inventory and packaging their product in empty alcohol containers, had driven away customers and the group could no longer make ends meet.
To be successful, these vendors desperately needed an updated, focused and, most importantly, more ethical business plan. As a means to this end, Kabarak University Enactus taught these honey vendors about business branding and the benefits of marketing their product in attractive, multiple-sized squeeze bottles to appeal to various budgets and needs. Next they focused on the importance and value of business ethics. With these concepts and upgrades in place, the group’s reputation was repaired and they were able to expand their sales beyond their current roadside location to include a local supermarket and two area schools.
For the 30 Mogoito Junction honey vendors, the “Utamu Honey” project managed to transform a non-lucrative honey venture and increase profits by 48.9 percent. The gross annual profit for each vendor is now Kshs.25,000. Not only is this now a successful and reputable venture, the group’s new found success has enabled them to grow their business and add employees.