Enactus Brazil partner and judge reflects on his engagement with Enactus
Luís Henrique Rahmeier, Ph.D.
R&D Director at Nufarm S.A. Brazil
I can still remember my first contact with Enactus as a judge at the Brazil National Competition in 2012. I especially remember the feeling I had when the mission and purpose behind Enactus (at that time called SIFE) was explained. It was really something very different. My second big moment came when the projects started to be presented by the teams. I was overwhelmed by the excitement, passion and, most of all, the impact of the projects on the communities. The power to change all parties involved – students, community and sponsors – and giving them a totally different perspective on how to act as a society was incredible. These projects included empathy, empowerment, responsibility, initiative, etc. – everything was there, and on top of it, with a long-lasting effect.
After I left the event I started thinking how to engage and capitalize on what I had experienced, and eventually devised “Nufarm´s Consciousness and Responsibility on Agribusiness” initiative, a program focused on the state where our factory is located and on our business segment. And again, with the help of Enactus students this initiative is already seeing what a big impact we can make on people’s lives. Even the most simple knowledge or training means we are capable of greatly improving the quality of living of a community, giving them the start to a self-improving spiral.
So as a business leader how do I sum up Enactus? It is a unique program that is capable of changing the lives of all involved and starting a cycle of improvement for the whole society.