Building a Better World Together

Building a Better World Together
September 21, 2017 Guest Post, World Cup 0 comments

I was first introduced to Enactus in 2014, when Brambles participated in the Beijing World Cup. As soon as I heard about it, I realized I wanted to experience the event for myself. So the following year I had the privilege of attending the World Cup in Johannesburg, and I was blown away! I have not missed a World Cup since.

Sustainability and Corporate Social Responsibility are both part of my job, but nothing could have prepared me for the energy, passion and enthusiasm I feel when I attend a World Cup. Here, I meet students from all over the world who are actually making a difference. They selflessly care more about helping people and building a sustainable world than any personal reward.

As I speak to students and teachers, I learn so much from this generation. These young professionals really want to make an impact on local communities. We hear from the media that “millennials” are demanding more socially-conscious and sustainable brands. Enactus students go one step beyond, actively changing the way we do business because they want something greater than increased profits—they want to build a better world.

Enactus students go one step beyond, actively changing the way we do business because they want something greater than increased profits—they want to build a better world.

I also have the privilege of working with some of these students in our company through our recruitment and internship programme. They are making an impact in our organisation, showing outstanding professionalism, business orientation and passion for sustainable action. These students are exceptionally mature for their age, something that has surely been reinforced by their Enactus experience.

This year, once again, I will have the honour of being part of history by attending the Enactus World Cup in London. I am so excited to be part of something greater and witness the world’s future leaders taking charge.

JJ Freijo
Head of Sustainability, Brambles